top of page
Writer's picturePriscila Z Vendramini Mezzena

Article Review: 'The Future ot WFH', by Nicholas Bloom

Updated: Apr 10

💡Insights about the Future of Remote Work 💡


In this article, Nicholas Bloom, an economist from Stanford University, offers a perspective on the future of work-from-home (WFH). As we navigate a transformative period, it's a discussion worth engaging in as we shape the future of work. 


He envisions a "Nike swoosh" pattern for remote work, which includes an initial drop in WFH after the pandemic, followed by stabilization and, ultimately, a sustained surge. 


Bloom's insights shed light on several crucial aspects of remote work's evolution. Firstly, he highlights the role of technology in enabling remote work, tracing its journey from the days of personal computers to the current era of cloud-based file sharing and video conferencing. This historical perspective underscores the critical role of technological advancements in making remote work a viable and efficient option.


Moreover, the article discusses "cohort effects," indicating that younger startups are more inclined to incorporate remote work into their business models. This shift, driven by digital communication tools, allows companies to tap into a global talent pool, transcending geographical boundaries and traditional office setups.


From my perspective, especially in knowledge-intensive industries where digital tools effectively bridge communication gaps, remote work is an essential strategy for recruiting talent from diverse locations. As highlighted in the article, this approach yields substantial cost savings, such as reduced commuting expenses and decreased reliance on physical office spaces.


However, it's essential to acknowledge the challenges associated with remote work, particularly concerning the effectiveness of face-to-face communication and the concept of "osmotic communication" emphasized by agile methodologies. These challenges underscore the importance of a thoughtful and adaptable approach to remote work.


As we continue our digital transformation and increasingly integrate technologies like artificial intelligence into our work processes, reevaluating work formats and mindsets becomes imperative. The future workforce, raised in a digitally connected world, demands flexible and remote work options, making it essential to adapt to this evolving landscape.


Do you align with Nicholas Bloom's predictions for the future of remote work? 







0 views0 comments

Comments


bottom of page